Samosa Singh, which sells Samosa has raised $2.7 million as a series A funding but our favorite Tiptop samosa has not. This is a true story contrasting how startup can scale.
The previous weekend, a funding alert dropped into my “yourstory” feed that stated, “Samosa Singh raises $2.7 million in series-A funding”. As baffled, I was by the name Samosa Singh, I was more baffled by what they do, and how they scaled up a business that we all know off.
Established in April 2016 by a husband-wife duo that reportedly sold off their flat to start selling samosa’s, “Samosa Singh” today fulfills over 25000 deliveries every day. The company currently operates in Bengaluru and Hyderabad, and is looking to scale-up its operations elsewhere with the fund received.
As the name suggests, Samosa Singh sells “samosas”. Yes, you heard right, samosas that we eat almost every day as snacks, that Bagmati Sweets and other neighborhood sweet shops have been selling for years. Also, remember Tiptop? Tiptop has been selling samosa’s for over a decade now, and yet.
Samosa Singh is a startup, and Tiptop is not.
This leads me to another question that has been bogged me over the years. If Samosa Singh sells samosas like every other startup then what is it that makes it startups while not other.
The answer probably lies the hunger, innovation and scalability. With the funding raised and the speed with which they are getting ahead, Samosa Singh has showed the hunger few other street samosa-sellers have ever shown. For that matter what our Tiptop’s and Bagmati’s sweets have exhibit in over a decade of their business.
They have innovated their samosa’s in a way that it is more convenient, healthy and hygienic fitting in correctly with the taste buds of ever-increasing millennials. And, finally the firm has created a scalable business model by doing away with the need to create their own stalls or spaces everywhere. They have formed collaborations with Café Coffee Day, PVR Cinemas, Zomato and Swiggy among others.
And now, they are looking to integrate technology and use cloud-kitchen model to further solidify their scalability. Doing away with the need to incur more fixed costs every time they improve.
Learning from Samosa Singh, maybe few of our aspiring entrepreneurs, especially those without advanced tech background, can simply look at Bhakka, or Chatamari for other business opportunity instead of thinking far-fetched Artificial Intelligence, IoT or Big-data that needs your cofounder to be technologically sound.